Hi, I am

Piero Salardi

Creativity, imagination, sound & color™

I’m a multidisciplinary designer and art director with over 20 years of experience in brand identity, packaging, and digital design. I help brands translate purpose into visuals that connect through clarity, emotion, and intention.

 

Born in Lima, Peru, and now based in Victoria, BC, I bring a global perspective shaped by culture, curiosity, and collaboration.

 

I’ve led teams, built brands from the ground up, and worked across music, beauty, wellness, and technology.

 

If you’re building something with meaning and want to make it stand out, let’s talk.

I care about how design feels,
functions, and resonates.

My work blends strategy, intuition, and precision.
I ask questions, listen deeply, and design with intent.

Capabilities —

Brand Identity
Brand Guidelines
Naming
Art Direction
Logotypes
Editorial Design
Packaging
Labelling
Print Design
Iconography
Web experiences UX/UI
Illustrations
Video editing

— 

Tools —

Illustrator
Photoshop
InDesign
XD
Premiere Pro
Animate
Ableton Live
MS Word
MS PowerPoint
MS Excel
MidJourney
ChatGPT
Topaz Photo AI
DallE
HeyGen
Kling AI

— 

Languages —

Spanish   |   English   |   Portuguese

— 

I am driven by creativity and collaboration, continually exploring innovative ways to communicate effectively through design.

My mission —

Translate ideas into visually rich brand experiences

Best CSS
Site of the day – pierosalardi [dot] com
Feb 2018

Behance
GRAPHIC DESIGN
Logos, marks & symbols collection
Mar 2014

Adobe Muse Site of the Day
1. pierosalardi [dot] com
Nov 2015
2. marcelbeltran [dot] com
Mar 2013
3. contactrenovations [dot] ca
Apr 2013
4. pierosalardi [dot] com
Sep 2012

Commercial Art / Graphic Design
Miami International University of Arts & Design – Miami, Fl, USA – FA 1993 – SP 1995

Camera Craft
Australian Centre of Photography – Sydney, Australia – 2009

Brand Strategy Development – Logotype Design – Designing Identity Systems
How Design University – Online – 2012

A Brand Called You
Creative Live – Online – 2017

Brand Strategy Fundamentals
The Futur – Online – 2022/2023

PRESENT
Piero Salardi®
CREATIVITY, IMAGINATION, SOUND, AND COLOR™
2013 – PRESENT

PRESENT
BBi – Beauty By Imagination
FREELANCE SR. DESIGNER
NOV 2024 – PRESENT

PAST
Vitakraft
FREELANCE SR. PACKAGING & GRAPHIC DESIGNER
NOV 2022- OCT 2024

PAST
Eclipse 360 – Victoria BC
ASSOCIATE CREATIVE DIRECTOR
NOV 2021 – APR 2022

PAST
Ploovia Designs®

CREATING EMOTIONS™
Owner, Art-Creative Director, Designer
2003-2013

How Design Live
The pricing game – Graphic Artist Guild
Uncle Funky’s Daughter – May 2016, Aug 2017

Packaging of the world
Uncle Funky’s Daughter – Apr 2016

The Dieline
Uncle Funky’s Daughter – Dec 2015

Piero Salardi’s online portfolio
FWA Short List – RAZZ Abduzeedo – Adobe Edge Animate – Adobe Muse – CSS Design Award – Page Crush – Best CSS – CSS Winner – CSS Legend – Edge Hero – July 2013

The Creators Project Gallery
Project 8 – personal illustration project. – May 2012

The Dieline
Pisco Pozo Santo branding. – Aug 2012

Packlatino
Ron Cartavio – Sep 2011
Pisco Pozo Santo – Nov 2011
Capricho branding – Jun 2012

Furia Mag
Project 8 – personal illustration project. – Jun 2012

Excellent International Design Yearbook
Guangzhou – China – Jul 2014

Black Book – International Graphic Design Book
Guangzhou – China – May 2013

Choi’s Packaging vol.04
Shanghai – China – Sep 2012

Creative W.E.B. Magazine
South Korea – Sep 2011

Computer Arts Projects Magazine
Brazil – Oct 2011

Voluntary work —

Alacran Foundation
2017-2019

Worked on various brochures, stationery, logo, tag-line, newspaper ads, billboards, fair stands, t-shirts & merchandising. Announced the collaboration in-between the Bob Marley Foundation and Alacran Foundation with various newspaper ads and billboards.

Rasta Taxi – Jamaica 2019
Logo and decals – part of Alacran Foundation

Doreen’s Restaurant – Jamaica 2019
Logo, illustration and t-shirts – part of Alacran Foundation 2019

Culebra Negra 2019
Logo and labels

Countries I lived in —

Working across different cultures has given me a broad creative perspective, shaping designs that resonate globally.

Peru
Born

US
1989 – 1996

Peru
1996 – 2007

Australia
2007 – 2010

Brazil
2010 – 2014

Canada
2014 -2017

Panama
2017 – 2019

Canada
2019 –  Present

Canada 2019-Present Panama 2017-2019 Canada 2014-2017 Brazil 2010-2014 Australia 2007-2010 Peru 1996-2007 US 1989-1996 Peru Born
Collaboration —

I work closely with professionals across various specialties, including printers, photographers, filmmakers, animators, storytellers, web developers, and motion graphic artists, to add top-level value to our projects.

As a global designer, I create meaningful work that connects, inspires, and lasts.

Piero Salardi® | Sr. Graphic Designer

Creativity, imagination, sound & color TM