PROJECT

KAYA FEST

Alacran Group.

Bob Marley Foundation &

Alacran Foundation.

MEDIA

Newspaper, magazine, massive social media, off and on-line advertising, direct mailing, email blast communications.

LA TIMES, THE SUN, SAN BERNARDINO SUN, SAN DIEGO READER, BILLBOARDS AND OUTDOOR ADVERTISING ACROSS LOS ANGELES, THE  AIRPORT AND THE THREE MAIN ROUTES TO AND FROM SAN BERNARDINO.

OBJECTIVE

Promote Alacran Group as official Kaya Fest partner with a positive message reaching people of all ages, genders, and parts of the world. Alacran Group is an entertainment and new-media company with offices in Mia - Jam - Lnd managing a record label, two recording studios, live events, films and a Foundation.

In parallel, communicate the venture in-between Alacran Foundation, and the Bob Marley Foundation. Both Foundations have been working in conjunction to help raise Jamaica up and empower young kids with the tools and resources needed to build a better society.

CREATIVE WRITING: CHANOA TARLE

MOTION GRAPHICS & ANIMATION: RODRIGO FRANKLIN

LEAD DESIGNER, ART DIRECTION, ANIMATION DIRECTION, SOUND EDITING, GRAPHIC PRODUCTION COORDINATION, MEDIA RESERVATIONS AND PRODUCTION: PIERO SALARDI® CREATIVITY, IMAGINATION, SOUND, AND COLOR™

DELIVERABLES

Art direction, graphic design, creative writing, motion graphics, newspaper ads, animated social media ads, animated video content, email blast, billboards, outdoor advertising, sound editing.

BOB MARLEY AND BOB MARLEY FOUNDATION LOGOS, PHOTOS, AND MUSIC PROVIDED BY THEIR RESPECTFUL OWNERS.

Did you know Kaya’s tracks were recorded at the same time as the Exodus album? Exodus was released in ’77 and and Kaya in ’78. 40 years later and it still gives us chills. #KayaFest #Alacran Group #Empowering Music #EmpoweringVirtuosity

CT

Bob Marley, kaya’s biggest icon, promoted its incredibly medicinal and meditative effects. Today the world is finally starting to share kaya’s truth, opening doors (and minds) for public support.

CT

A beneficial thing for which one is grateful

 

All work done for the Alacran Foundation is voluntary

 

When Bob Marley visited New Zealand in 1979, his path for consciousness was so respected that the Maori welcomed him with a special ceremony reserved for dignitaries. Of course he ended up playing soccer with them too!

 

But that’s not where the story ends…

 

Waitangi Day (the day NZ’s founding treaty was signed), falls on February 6th - Bob’s birthday. Now the holiday celebrates both events!

CT

Time to say goodbye

All works © PIERO SALARDI® 2020 → CREATIVITY, IMAGINATION, SOUND, AND COLOR™

Please do not reproduce without the expressed written consent of the author.

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