CLIENT

ALACRAN GROUP

Alacran Group is a global multimedia entertainment group empowering through music, culture, film, performances, ideas and live events that bring people together. Alacran's founder and visionary, believes in a united world where we share our cultures and beliefs to embrace everyone for their true magic. Unapologetically You!

BRAND IDENTITY DESIGN

Empowerment sits at the heart of Alacran Group, a big word with the power to transform people’s mindsets in an even bigger way. This brand identity design project centers on positive messages that uplift the human spirit while uniting us as one.

The logo consists of the number 3 and an inverted number 6 as its base. Together, they form three perfect circles, marked by symmetry and stability, to form an iconic and modern logo for Alacran (“Scorpion” in Spanish). Everything is surrounded by a circle - representing our planet; a half-moon on the left represents the first light on the horizon as viewed from outer space. In print, copper foil over dark blue paper gives the brand a sophisticated appearance and texture.

Colors create moods- diverse tones and shades speak to the brand’s dynamic nature; complementary secondary colors complete the look.

LAYOUT DESIGN

An imaginary grid exists in the layout of every communication, print and screen. In this grid, every number is the sum total of the two numbers that precedes it (for example: 1, 1, 2, 3, 5, 8). This sequence named after an Italian mathematician, the Fibonacci Sequence, may be found throughout nature- from flower petals and galaxy spirals to Romanesco broccoli and the bones of the human hand.

Following this grid allows multiple elements in any given design to come together in perfect balance, a vision of appealing rhythms and harmonies. The Fibonacci sequence is typically used in concert with the golden ratio, a closely-related principle also stemming from math.

DELIVERABLES

Logo, group logos, tag-lines, key message, brand identity guidelines, stationery system, pattern design, merchandising, banners, flags, social media supporting content, branding, posters, social media posts, billboards, animated billboards, 3D animation, creative direction, art direction, content creation, film, post-production, sound edition.

GROUP'S TAGLINE

EMPOWERING VIRTUOSITY

EMPOWERING LIVE MUSIC

EMPOWERING MUSIC

EMPOWERING PERFORMANCE

EMPOWERING ART / CULTURE

EMPOWERING EXPRESSION

EMPOWERING DREAMS

EMPOWERING IDEAS / CREATIVE IDEAS

EMPOWERING MOVEMENT

EMPOWERING CREATIVE IMAGINATION

EMPOWERING IDEAS THAT BRING

PEOPLE TOGETHER

FOUNDATION'S TAGLINE

EMPOWERING YOUNG LIVES FOR LIFE

TAG-LINES

& SUPPORTING

MESSAGES

ALACRAN PICTURES LOGO REACHED THE BIG SCREEN, WORLDWIDE.

Terry Gilliam "The Men Who Killed Don Quixote" Alacran Pictures - Executive Production

STATIONERY SYSTEM

Business cards 3.5" x 1.975"

PAPER: Neenah Plike Blue 122C - 330g/m2

COLORS: Mate copper foil stamp #379

Letterhead letter size for the US - A4 for UK

PAPER: Neenah Classic Crest smooth avalanche white

COLORS: Mate copper foil stamp #379

Envelopes DL Internationl 8.66" x 4.33"

PAPER: Neenah Classic Crest smooth avalanche white 28 W (105 gsm)

COLORS: Mate copper foil stamp #379

Thank you Cards 4.74" x 4.5" & 5.875" X 3.75"

DUPLEX COVER: Neenah Classic Crest smooth avalanche white & Patriot Blue - 120DC

COLORS: Mate copper foil stamp #379

Photo: ©Tato Gomez

VIDEO CONTENT CREATION

URBAN, INTIMATE & HUMANE.

A POWERFUL EXPERIENCE: SOLO PERFORMANCES,

JUST THE MUSICIANS AND YOU.

IDEA

Showcase artistic expression and emotions through an instrument, voice or body.

Baritone saxophone solo performance: Regis Molina | Drums and percussion solo performance: Julio Barreto | Direction: David Zink | Sound recording and mastering: Matthias Milhof | Camera: Frank Lemann | Making of photos: Cristina Gimenez | Location Babelsberg Studios Berlin Post production & Direction in Lima Peru: Nelson Aguilar | Post-producer: Eduardo Arraigada "Wawin" - Lima | Sound director, editing and cut: Gonzalo Polar Pin - Lima. Production, creative and art direction, storyboards, post-production direction, color calibration and animation direction: Piero Salardi® Creativity, imagination, sound, and color™.

A gif animated loop containing part of a video content creation done for Alacran Group.

WEB DESIGN

An auditory sensory web experience that evokes an emotion.

The website shifts away from all industry websites, making an immerse experience using sound in a 3D space in real-time in your browser. A Horizontal navigation throughout the site engages our visitors with curiosity to find out more about the company. Inspired by the night sky and a tone matrix, the Starscape is a visual instrument that lets your create melodies by connecting stars in a 3D space. Each constellation is saved for other users to experience as they visit. The Starscape brings the message of Alacran’s to life by giving every user an opportunity to express themselves on the website.

With this approach, the homepage becomes a forever changing soundscape that will different every time a user visits.

The web experience was produced in collaboration with Toronto-based agency Jam3.