Branding, Logotype design, Bottle design, Labels, Cork Caps, Packaging, Art direction, Creative direction.
Creative WEB magazine South Korea, September issue.
Computer Arts Projects Magazine, 19th issue, Brasil.
Black Book - International Graphic Design, China.
Pisco Pozo Santo is an international award winning colorless brandy made from the finest grapes from the southern region of Peru called Ica (land of the sun).
The name Pozo Santo (Sacred Pond) came from an old legend in Peru. According to the legend, a Franciscan monk was leading a group across the dessert and ran across a dune. Desperate for a drink of water, he fell to his knees and began to excavate the sand with his bare hands. Amazingly, crystal clear water spewed out from the dune, the monk, and his followers were safe and were witnesses of this miraculous event.
Ultimately, making Pozo Santo into the symbol of faith and the region known as its sacred and fertile water perfect for grape growing.
The Pisco Pozo Santo symbol represents a sacred pond. It is surround by a drop of water that is enclosed by rays of light, and it contains a cross on top that symbolizes the “sacredness” of the well.
The graphic contains a slight swirl of color, which represents the water falling from the dune, and it also defines the types of flavor variations offered.
Designing four separate bottles; each has a unique and elegant touch of color that represents each of them: Acholado, Quebranta, Italia, and Torontel.
The layout and design of the label consist of Fibonacci sequence grid making all of the elements come together harmoniously and in perfect balance.
A large scale of the bottle is frosted finished, and the label is screen-printed.
The icon has been branded on top of the cork to continue the feel of tradition in the design.
All works © PIERO SALARDI 2017
Please do not reproduce without the expressed written consent of the author.