Re-branding, Logotype re-design, Bottle design, Labels, Cap, Packaging, Label structure, Art direction.


Ron Cartavio was created in 1929 and currently belongs to the Cartavio Rum Company. Producing the rum in the city of Cartavio, La Libertad - Peru in the generous Chicama Valley. This valley has a geographical uniqueness that sets an optimal setting for the cultivation of sugar cane of high quality. Is fed and washed with the purest water from the Andes, making it the richest cane in the world.


Ron Cartavio has won 26 medals in the last five years in major international competitions, which leads us to be one of the best rum in the world.




Created a sophisticated, elegant, and trustworthy brand that reflects the qualities of the rum.

All the labels are designed based on Fibonacci sequence grid, giving the graphic elements come together harmoniously and in perfect balance.

Carefully designed the bottle with a shallow waist for easy handling and comfort grip.

A generic two color cap wraps around like an elegant necklace.

The packaging is a paper cardboard tube hard base, printed in spot colors, with foil touches.

A mate laminated was given to protect it from scratches and wear off.

All works © PIERO SALARDI 2020

Please do not reproduce without the expressed written consent of the author.