Brand identity design services in Victoria, BC: identity, packaging and print, and digital experiences by Piero Salardi

Approach

A brand is a system. Strategy starts it. Craft holds it together.

Process

Three steps. One direction.

01

Listen

A direct conversation about your goals and your audience. You receive scope, timeline and investment in writing before work begins.

02

Define

Research and positioning shape one clear direction. Every design decision traces back to it.

03

Make

The identity, packaging or site takes shape in focused rounds, then ships with guidelines your team uses from day one.

Services

Three disciplines, one designer.

01

Brand identity

Visual identity design starts with research and a clear position, then becomes logos, marks, color and type with a reason behind each one.

  • Brand strategy
  • Naming
  • Logotypes and marks
  • Identity systems
  • Iconography
  • Illustration
  • Brand guidelines

02

Packaging and print

Packaging and label design that signals value at a glance, art directed from concept to press.

  • Packaging design
  • Labelling
  • Editorial design
  • Print craft
  • Art direction for print

03

Digital experiences

Web design where usability and identity move together, with the same precision as everything printed.

  • Web experiences (UX/UI)
  • Motion
  • Interaction
  • Art direction for digital

Working together

Award-winning identity and packaging work for startups and established brands.

20+

Years designing brands

6

Continents with clients

1

Designer, from the first call to the final file

3

Languages: English, Spanish, conversational Portuguese

Clients

In their words.

"Piero's creativity transformed our brand identity in ways we never imagined. His creativity, attention to detail and personalized approach truly set him apart."
Alessandra Lo Savio
CEO/Owner/Visionary - Scorpion Music Group
"Working with Piero is always an absolute pleasure. With every project, he brings a powerful infusion of excitement, passion and creativity."
Jason Dauphinee
Vice President & Creative Director - Eclipse 360
"Piero is an exceptional graphic designer with a wealth of experience and a genuinely innovative approach to his craft."
Daniel Martinez
Digital Strategist - Vitakraft