A company dedicated to curly hair care products, created to serve the curly hair community and manage their hair naturally. Uncle Funky’s Daughter’s product line includes Eco-friendly cleansers, conditioners, moisturizers, and curl definers, using renewable plant resources of aloe, coconut, and olive as bases.
Logotype re-design, re-branding, typography, labels, packaging.
The Dieline 9-Dec-2015
Packaging of the World 1-April-2016
HOW Design Live - The Pricing Game May 2016
One of the problems with the old brand was an image of a woman with an afro in the center of the labels, which needed to be replaced with one that reflects the global curly hair market.
The labels were carefully designed to be aligned with the aesthetics of the original labels to provide a smooth transition into the re-branding process.
The logo consists of eight interconnecting circles, forming a geometrical pattern in radial balance. In between this circles, gaps of 8 are created, from center to end, with an 8 point double star in the middle creating a mandala. The mandala is a spiritual symbol that represents the universe and signifies balance, unity, and harmony with nature.
My inspiration to make the foundation of this logo was one of the inner walls of the Alhambra Palace in Spain. Also, created a pattern brush in Adobe Illustrator to assimilate one of the details of this wall.
Group gathering forming a cloud of people with afro hair .
Logotype typography: Fun Script
To help consumers distinguish the purpose of these products, they are categorized into color families: orange for shampoos, turquoise for conditioners, green for moisturizing cremes, and yellow gold for curl definers.
COLORS PROVIDED IN:
PANTONE FORMULA GUIDE / SOLID COATED, CMYK, RGB, HEX#
Reina Pro & Fan Script
Open Sans Regular & Condensed
Product 3D renders by: Rodrigo Franklin
All works © PIERO SALARDI 2017
Please do not reproduce without the expressed written consent of the author.