Δ

SCROLL

DOWN

CLIENT

UNCLE FUNKY'S DAUGHTER

A company dedicated to curly hair care products, created to serve the curly hair community and manage their hair naturally. Uncle Funky’s Daughter’s product line includes Eco-friendly cleansers, conditioners, moisturizers, and curl definers, using renewable plant resources of aloe, coconut, and olive as bases.

 

DELIVERABLES

 

Logotype re-design, re-branding, typography, labels, packaging.

RE-BRANDING

FEATURED

 

The Dieline 9-Dec-2015

Packaging of the World 1-April-2016

HOW Design Live - The Pricing Game May 2016

>

>

8 circles

>

>

Octagon

One of the problems with the old brand was an image of a woman with an afro in the center of the labels, which needed to be replaced with one that reflects the global curly hair market.

The labels were carefully designed to be aligned with the aesthetics of the original labels to provide a smooth transition into the re-branding process.

 

 

The logo consists of eight interconnecting circles, forming a geometrical pattern in radial balance. In between this circles, gaps of 8 are created, from center to end, with an 8 point double star in the middle creating a mandala. The mandala is a spiritual symbol that represents the universe and signifies balance, unity, and harmony with nature.

 

INSPIRATION

 

My inspiration to make the foundation of this logo was one of the inner walls of the Alhambra Palace in Spain. Also, created a pattern brush in Adobe Illustrator to assimilate one of the details of this wall.

LOGOTYPE

Horizontal version

Stacked version

Encapsulated logotype:

Group gathering forming a cloud of people with afro hair .

Logotype typography: Fun Script

License: MyFonts.com

COLOR VARIATIONS

To help consumers distinguish the purpose of these products, they are categorized into color families: orange for shampoos, turquoise for conditioners, green for moisturizing cremes, and yellow gold for curl definers.

COLORS

COLORS PROVIDED IN:

PANTONE FORMULA GUIDE / SOLID COATED, CMYK, RGB, HEX#

UFD

BROWN

UFD

ORANGE

UFD TURQUOISE

UFD

GOLD

UFD

GREEN

TYPOGRAPHY

Reina Pro & Fan Script

License: MyFonts.com

 

Open Sans Regular & Condensed

License: TypeKit.com

Product 3D renders by: Rodrigo Franklin

All works © PIERO SALARDI 2017

Please do not reproduce without the expressed written consent of the author.