I specialize in Logo & Visual Identity Design, packaging, and digital experiences —

Helping brands translate ideas into powerful systems that inspire trust & connect with people.

Services —

My Logo & Visual Identity Design process combines strategy, creativity, and cultural awareness to build lasting brands.

01. Brand Identity
I create the foundation of your brand — distinctive visuals, clear systems, and consistent storytelling.
  • Naming → Memorable, meaningful names that set the tone for your brand.

  • Logotypes & Logos → Unique marks that capture your essence and remain versatile.

  • Brand Identity Systems → Colors, typography, and supporting elements to unify your brand.

  • Brand Guidelines → Clear manuals that ensure consistency across every touchpoint.

Design that blends beauty, functionality, and strategy to make your brand tangible.

  • Packaging Design → Structural and visual packaging that stands out and communicates value.

  • Labelling → Informative, compliant, and visually compelling label systems.

  • Editorial Design → Brochures, magazines, and catalogs with strong visual storytelling.

  • Print Design → I use carefully selected papers and finishes, from textured stocks to embossing, foils, and varnishes, to create tactile, memorable experiences that reflect your brand’s quality.

Creating user-focused digital platforms and assets that connect seamlessly with audiences online.

  • Web Experiences (UX/UI) → Intuitive websites and digital platforms that merge usability with design.

  • Iconography → Custom icon sets that extend your identity and strengthen recognition.

  • Illustrations → Bespoke artwork that adds character and storytelling to your brand.

Ensuring your brand vision translates across every medium with strategy and impact.

  • Art Direction → Guiding creative projects to align with your story and goals.

  • Video Editing → Shaping engaging content that amplifies your presence across digital platforms.

Process—
How I Work

Through discovery, strategy, and design, I guide clients step-by-step to achieve strong logo & visual identity design systems.

 

Discovery

Discovery

A video call to understand your goals, audience, and vision. You’ll receive a clear proposal with scope, timeline, and investment.

Strategy

Strategy

Research, insights, and moodboarding to define the creative direction and set the foundation.

Design

Design

Crafting your logo, brand identity, and packaging — refined through collaboration and feedback.

Launch

Launch

Final assets delivered with brand guidelines and support to roll out your brand with confidence.

What to expect when working with me —

  • Clear communication and transparency at every stage.

  • Timelines and investment outlined upfront.

  • A structured yet collaborative design process.

  • A partner invested in your brand’s long-term success.

Ready to Build Your Brand?

Let’s bring your vision to life through design that connects and inspires.

Recognition —

  • 20+ years of design experience

  • Global clients across 5 continents

  • Award-winning packaging & identity work

  • Trusted partner for startups & established brands

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Tools I use —

DESIGN
Illustrator
Photoshop
InDesign

WEB
XD
Figma
Animate
Elementor
WIX
Webflow

VIDEO & MOTION
Premiere Pro

MUSIC
Ableton Live

OFFICE
MS Word
MS PowerPoint
MS Excel

AI
MidJourney
ChatGPT
Topaz Photo AI
DallE
HeyGen
Kling AI

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Languages I speak —

English   |   Spanish   |   Portuguese

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Start Your Project with a Discovery Call

A quick conversation to understand your goals, vision, and timeline — and see if we’re the right fit.

Piero Salardi®

Sr. Graphic Designer

Creativity, imagination, sound & color™