Hi, I am
I translate ideas into distinctive visual identities, packaging, and digital experiences. My work combines strategic insight with methodical design to create authentic brands that connect with people.
I design for a broad spectrum of clients, from ambitious start-ups to large, established companies, fueled by brand strategy, brand positioning, and meticulous attention to detail.
Having lived and worked in Peru, the U.S., Australia, Brazil, Panama, and now Canada, I bring a global perspective to every project. This experience shapes how I design, ensuring each solution communicates clearly, resonates across cultures, and aligns with strategic goals.
Latest project — coming soon
Second and final stage of the re-branding process started in late 2014. We recently re-vamp the brand by giving all labels the logo and brand name a silver mate foil. In addition, the new product has a unique purple tone background, starting a new color for the UFD family.
Explore highlights from recent brand identity, packaging and logo design projects.
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