Creativity, imagination, sound and color® —

A brand is a system. Strategy is where it starts. Craft is how it holds together.

Services —

I design from strategy to execution — building the visual systems that give brands a foundation to grow from, and the flexibility to stay coherent as they do.

01 - Brand Identity

The foundation on which everything else builds. I create identities with genuine character — distinctive, flexible, and designed to hold their shape across every platform, size, and context.

Naming → Words that set the tone before any visual does.
Logotypes & Marks → Built as systems. Designed to scale, move, and adapt.
Visual Identity Systems → Color, type, and graphic language that unify and give the brand room to breathe.
Brand Guidelines → A clear playbook that empowers everyone who touches your brand.

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02 - Packaging & Print

The shelf is one of the most competitive environments a brand faces. I design packaging that earns its place: clear, considered, and built to communicate value at a glance.

Packaging Design → Structural and visual systems that stand out and signal quality.
Labelling → Informative, compliant, and visually coherent.
Editorial Design → Brochures, catalogues, and print with strong visual logic.
Print Craft → Paper stocks, finishes, and textures chosen to make the brand tangible.

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03 - Digital Experiences

A brand’s digital presence works as hard as its packaging. I design digital experiences that feel as considered as everything else.

Web Experiences (UX/UI) → Sites and platforms where usability and identity move together.
Iconography → Custom icon systems that extend your visual language.
Illustration → Bespoke artwork that gives a brand depth and character.

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04 - Content & Direction

Keeping every piece of the brand coherent across shoots, campaigns, and platforms.

Art Direction → Creative guidance that keeps every project aligned with the brand story.
Video Editing → Shaping content that carries the brand into motion.

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Process—

How I Work

We start with a conversation — a discovery call to understand your goals, your audience, and what you’re building. From there, I put together a clear proposal with scope, timeline, and investment.

Discovery

A direct conversation to understand your goals, your audience, and what this brand needs to earn. You'll receive a clear proposal — scope, timeline, and investment laid out before anything moves.

Strategy

Research, competitive mapping, and creative direction — defined before a mark is made. This is where the brief sharpens into something we can both commit to.

Design

Crafting the identity, packaging, or system through clear feedback rounds and honest collaboration. The goal is the right answer.

Launch

Final assets delivered with brand guidelines and real implementation support — so your brand shows up consistently from day one.

What to expect when working with me —

One senior designer from brief to delivery.
Scope, timeline, and investment outlined before we begin.
One strong, strategic direction — focused and defensible.
A partner invested in your brand before, during, and after the project closes.

Ready to build a brand worth believing in?

Let’s talk about what you’re building and where it needs to go.

Recognition —

20+ years of design experience
Global clients across 6 continents
Award-winning packaging & identity work
Trusted partner for startups & established brands

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Tools I use —

DESIGN
Illustrator
Photoshop
InDesign

WEB
XD
Figma
Animate
Elementor
WIX
Webflow

VIDEO & MOTION
Premiere Pro

MUSIC
Ableton Live

OFFICE
MS Word
MS PowerPoint
MS Excel

AI
MidJourney
ChatGPT
Topaz Photo AI
DallE
HeyGen
Kling AI
Claude Ai/Design

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Languages I speak —

English | Spanish | Portuguese

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Start Your Project with a Discovery Call

A quick conversation to understand your goals, vision, and timeline — and see if we’re the right fit.

Client Feedback

Here’s what my clients say about working with me

"Piero's creativity transformed our brand identity in ways we never imagined. His creativity, attention to detail and personalized approach truly set him apart."

Alessandra Lo Savio

CEO/Owner/Visionary - Scorpion Music Group

"Working with Piero is always an absolute pleasure. With every project, he brings a powerful infusion of excitement, passion and creativity."

Jason Dauphinee

Vice President & Creative Director - Eclipse 360

"Piero is an exceptional graphic designer with a wealth of experience and a genuinely innovative approach to his craft."

Daniel Martinez

Digital Strategist - Vitakraft