Ron Cartavio was created in 1929 and belongs to the Cartavio Rum Company. The rum is produced in the town of Cartavio, La Libertad, Peru, in the generous Chicama Valley. The valley’s unique geography creates ideal conditions for growing high-quality sugar cane. The cane is fed by the purest water from the Andes, which makes it the richest cane in the world.
Ron Cartavio won 26 medals in major international competitions over five years, which places it among the best rums in the world.
Rebranding, logotype redesign, Bottle design, Labels, Cap, Packaging, Label structure, Art direction.
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The goal was a sophisticated, elegant and trustworthy brand that reflects the qualities of the rum. Every label follows a Fibonacci sequence grid, which brings the graphic elements together in harmony and balance. The bottle has a shallow waist for easy handling and a comfortable grip. A generic two-colour cap wraps around the neck like an elegant necklace. The packaging is a cardboard tube with a hard base, printed in spot colours with foil touches. A matte lamination protects it from scratches and wear.
