Ron Cartavio

Rebranding and bottle design

Client
Destilerías Unidas
Location
Chicama Valley, Peru
Services
Rebranding, logotype redesign, bottle and label design, art direction
Deliverables
Labels, cap, packaging, label structure

The rum

Created in 1929 in Cartavio, in Peru's Chicama Valley, where Andean water feeds some of the richest sugar cane in the world. 26 medals in international competitions in five years.

The goal

A sophisticated, elegant and trustworthy brand that reflects the qualities of the rum.

The bottle

A shallow waist for an easy grip. A two-color cap wraps the neck like a necklace. Every label follows a Fibonacci grid.

Packaging

A cardboard tube with a hard base, spot colors and foil touches, finished in matte lamination. Featured on Packlatino.

The brand

  • Logotype: Logotype
  • Variants: Variants
  • Five bottles

Labels

  • Labels and colors
  • Bottle structure
  • Label grid

Bottles

  • Label detail
  • Cartavio 5 with tube
  • Cartavio 5 detail
  • Cartavio Blanco
  • Flasks

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Piero Salardi | Graphic and Web Experience Designer in Victoria, BC