Brand identity design services in Victoria, BC: identity, packaging and print, and digital experiences by Piero Salardi

Approach

A brand is a system.
Strategy starts it.
Design holds it together.

Process

Three steps. One direction.

01

Listen

We start with a conversation about your ideas, your audience and what you hope to achieve. Before we begin, we agree on the scope, timing and cost.

02

Define

Research and exploration help us find a direction together, with space to ask questions and refine the work.

03

Make

We develop the identity, packaging or website through feedback and careful attention to detail, then prepare the files and guidance you need to put it to use.

Services

Three disciplines, one designer.

01

Brand identity

Together, we explore what makes your brand distinctive and how to express it through its name, logo, colour, typography and imagery. These elements form an identity you can use consistently as your business grows.

  • Brand strategy
  • Naming
  • Logotypes and marks
  • Identity systems
  • Iconography
  • Illustration
  • Brand guidelines

02

Packaging and print

Packaging and print bring your brand into people’s hands. We consider how it looks, what it communicates and how it feels, with care for materials, finishes and production.

  • Packaging design
  • Labelling
  • Editorial design
  • Print production and artwork preparation
  • Art direction for print

03

Digital experiences

We bring your brand to life online, with care for how people find their way around and use the site. Motion, sound and interaction become part of the experience where they help express the idea.

  • Web experiences (UX/UI)
  • Motion
  • Interaction
  • Art direction for digital

Working together

Award-winning identity and packaging work for startups and established brands.

1996

Designing since

6

Continents with clients

1

Designer, from the first call to the final file

3

Languages: English, Spanish, Portuguese

Clients

In their words.

"Piero's creativity transformed our brand identity in ways we never imagined. His creativity, attention to detail and personalized approach truly set him apart."
Alessandra Lo Savio
CEO/Owner/Visionary - Scorpion Music Group
"Working with Piero is always an absolute pleasure. With every project, he brings a powerful infusion of excitement, passion and creativity."
Jason Dauphinee
Vice President & Creative Director - Eclipse 360
"Piero is an exceptional graphic designer with a wealth of experience and a genuinely innovative approach to his craft."
Daniel Martinez
Digital Strategist - Vitakraft