Creativity, imagination, sound and color® —

A brand is a system. Strategy is where it starts. Craft is how it holds together.

Services —

I design from strategy to execution. Visual systems that give a brand its foundation, and the flexibility to grow without losing shape.

01 - Brand Strategy & ID

Every identity I build starts with thinking, research, positioning, and a clear creative direction. Then the strategy becomes visible: marks, color, and type where every element has a reason.

Brand Strategy → Research, positioning, and competitive mapping. The direction is defined before a mark is made.
Naming → Words that set the tone before any visual does.
Logotypes & Marks → Built as systems. Designed to scale, move, and adapt.
Visual Identity Systems → Color, type, and graphic language working as one, with room for the brand to evolve.
Iconography → Custom icon systems that extend the brand’s visual language.
Illustration → Bespoke artwork that gives a brand depth and character.
Brand Guidelines → A clear playbook for everyone who touches your brand.

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02 - Packaging & Print

The shelf is the most competitive space a brand ever occupies. I design packaging that earns its place: clear, considered, and built to communicate value at a glance.

Packaging Design → Structural and visual systems that stand out and signal quality.
Labelling → Informative, compliant, and visually coherent.
Editorial Design → Brochures, catalogues, and print with strong visual logic.
Print Craft → Paper stocks, finishes, and textures chosen to make the brand tangible.

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03 - Digital Experiences

Screens are where most people meet a brand first. I design digital experiences with the same precision as everything printed.

Web Experiences (UX/UI) → Sites and platforms where usability and identity move together.
Motion & Interaction → Animation and interactive moments that bring the identity to life on screen.

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04 - Art Direction & Content

An identity only works if every application respects it. I direct shoots, campaigns, and content so the brand speaks with one voice across every channel.

Art Direction → Creative guidance that keeps every project aligned with the brand story.
Video Editing → Shaping content that carries the brand into motion.

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Process—

How I Work

Four steps, one designer, full clarity at every stage. You know what happens next before it happens.

Discovery

A direct conversation about your goals, your audience, and what this brand needs to earn. You receive a clear proposal with scope, timeline, and investment before anything moves.

Strategy

Research, competitive mapping, and creative direction, defined before a mark is made. This is where the brief sharpens into something we can both commit to.

Design

The identity, packaging, or system takes shape through focused feedback rounds and honest collaboration. Every decision traces back to the strategy, so the result holds up under questioning.

Launch

Final assets delivered with brand guidelines and implementation support, so your brand shows up consistently from day one.

What to expect when working with me —

One senior designer from brief to delivery. The person you meet on the first call is the person doing the work.
Scope, timeline, and investment outlined before we begin. The numbers you approve are the numbers you pay.
One strategic direction, focused and defensible. I do the eliminating so you decide from strength.
A partner invested in your brand before, during, and after the project closes.

Ready to build a brand worth believing in?

Let’s talk about what you’re building and where it needs to go.

Recognition —

20+ years of design experience
Global clients across 6 continents
Award-winning packaging & identity work
Trusted partner for startups & established brands

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Tools I use —

DESIGN
Illustrator
Photoshop
InDesign

WEB
XD
Figma
Animate
Elementor
WIX
Webflow

VIDEO & MOTION
Premiere Pro

MUSIC
Ableton Live

OFFICE
MS Word
MS PowerPoint
MS Excel

AI
MidJourney
ChatGPT
Topaz Photo AI
DallE
HeyGen
Kling AI
Claude Ai/Design/Code
Adobe Firefly

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Languages I speak —

English | Spanish | Portuguese

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Start Your Project with a Discovery Call

A quick conversation to understand your goals, vision, and timeline — and see if we’re the right fit.

Client Feedback

Here’s what my clients say about working with me

"Piero's creativity transformed our brand identity in ways we never imagined. His creativity, attention to detail and personalized approach truly set him apart."

Alessandra Lo Savio

CEO/Owner/Visionary - Scorpion Music Group

"Working with Piero is always an absolute pleasure. With every project, he brings a powerful infusion of excitement, passion and creativity."

Jason Dauphinee

Vice President & Creative Director - Eclipse 360

"Piero is an exceptional graphic designer with a wealth of experience and a genuinely innovative approach to his craft."

Daniel Martinez

Digital Strategist - Vitakraft