Hi, I am
Good design starts before the first sketch.
It starts with a question: what does this brand need to earn, and from whom? I research the competitive landscape, study the consumer, map what the market rewards. Then I sit with it. I walk with it. I let the brief settle into something I can feel as clearly as I can describe it.
That balance — between rigorous thinking and creative instinct — is what I bring to every project. Twenty years of practice taught me that the best work lives at the intersection of both.
My work has been featured in Computer Arts Project Magazine, Creative WEB Magazine in South Korea, FWA, Adobe, Abduzeedo, Dieline, and Packaging of the World and many specialized design books.
Commercial Art / Graphic Design
Miami International University of Arts & Design – Miami, Fl, USA – FA 1993 – SP 1995
Camera Craft
Australian Centre of Photography – Sydney, Australia 2009
Brand Strategy Development – Logotype Design – Designing Identity Systems
How Design University – Online – 2012
A Brand Called You
Creative Live – Online – 2017
Brand Strategy Fundamentals
The Futur – Online – 2022/2023
PRESENT
Piero Salardi®
CREATIVITY, IMAGINATION, SOUND, AND COLOR™
2013 – PRESENT
PAST
BBi – Beauty By Imagination
FREELANCE SR. BRAND DESIGNER
NOV 2024 – SET 2025
Vitakraft
FREELANCE SR. PACKAGING & GRAPHIC DESIGNER
NOV 2022- OCT 2024
Eclipse 360 – Victoria BC
ASSOCIATE CREATIVE DIRECTOR
NOV 2021 – APR 2022
Ploovia Designs®
CREATING EMOTIONS™
Owner, Art-Creative Director, Designer
2003-2013
Awwwards, CSSDA, FWA
Site of the day – alacrangroup.com – Collaboration with Jam3 in Toronto, CA. Apr 2019
Best CSS
Site of the day – pierosalardi [dot] com
Feb 2018
Behance
GRAPHIC DESIGN
Logos, marks & symbols collection
Mar 2014
Adobe Muse Site of the Day
1. pierosalardi [dot] com
Nov 2015
2. marcelbeltran [dot] com
Mar 2013
3. contactrenovations [dot] ca
Apr 2013
4. pierosalardi [dot] com
Sep 2012
Excellent International Design Yearbook
Guangzhou – China – Jul 2014
Black Book – International Graphic Design Book
Guangzhou – China – May 2013
Choi’s Packaging vol.04
Shanghai – China – Sep 2012
Creative W.E.B. Magazine
South Korea – Sep 2011
Computer Arts Projects Magazine
Brazil – Oct 2011
How Design Live
The pricing game – Graphic Artist Guild
Uncle Funky’s Daughter – May 2016, Aug 2017
Packaging of the world
Uncle Funky’s Daughter – Apr 2016
The Dieline
Uncle Funky’s Daughter – Dec 2015
Piero Salardi’s online portfolio
FWA Short List – RAZZ Abduzeedo – Adobe Edge Animate – Adobe Muse – CSS Design Award – Page Crush – Best CSS – CSS Winner – CSS Legend – Edge Hero – July 2013
The Creators Project Gallery
Project 8 – personal illustration project. – May 2012
The Dieline
Pisco Pozo Santo branding. – Aug 2012
Packlatino
Ron Cartavio – Sep 2011
Pisco Pozo Santo – Nov 2011
Capricho branding – Jun 2012
Furia Mag
Project 8 – personal illustration project. – Jun 2012
Alacran Foundation 2017-2019
Worked on various brochures, stationery, logo, tag-line, newspaper ads, billboards, fair stands, t-shirts & merchandising. Announced the collaboration in-between the Bob Marley Foundation and Alacran Foundation with various newspaper ads and billboards.
Rasta Taxi – Jamaica 2019
Logo and decals – part of Alacran Foundation
Doreen’s Restaurant – Jamaica 2019
Logo, illustration and t-shirts – part of Alacran Foundation 2019
Culebra Negra 2019
Logo and labels
Global —
I’ve lived in Peru, the US, Australia, Brazil, Canada, and Panama. Each place rewired how I see design: what earns trust in one culture, how color carries meaning differently across markets, how a consumer in São Paulo and a consumer in Victoria make choices for entirely different reasons.
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Peru
Born
US
1989 – 1996
Peru
1996 – 2007
Australia
2007 – 2010
Brazil
2010 – 2014
Canada
2014 -2017
Panama
2017 – 2019
Canada
2019 – Present
Boutique —
Working with me means working with a boutique practice — one point of contact, full creative ownership, and complete commitment to your project. When additional expertise serves the work, I bring in trusted collaborators: photographers, motion artists, web developers, and storytellers who share the same standard.
The result is senior-level thinking and hands-on craft at every stage. The market is shifting toward smaller, focused practices that offer direct relationships, tailored expertise, and the kind of attention that larger studios divide across dozens of accounts. That’s exactly what I offer.
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