Track 04 · Web · Sound & Color

From idea to live site: building pierosalardi.com with Claude

Fifteen days, 200 notes from my phone and 311 saved versions. How I directed an AI to rebuild my studio site, with the numbers.

Key
#16181D
Tempo
3 min read
Side
Web
Pressed

On September 30 I gave myself a test: how far can an idea travel when I direct and an AI builds? Fifteen days later my studio site runs on its own code, its own grid and its own sound, and three free tools live on it for anyone to play with. This is how it happened, with the numbers.

The reel that plays behind the Home hero.
15

days, from the first page to a full site running on its own code.

Sep 30 to Oct 14, 2026

How I worked

My role stayed the one I play with every client: listen, set a direction, review every detail and approve what goes live. Claude, the AI model from Anthropic, wrote the code and tested it on the live WordPress site, first through the Elementor MCP and later directly in the site’s own files.

Most of my direction happened on my phone. I took a screenshot, drew on it in cyan and sent it back with a few words. Cross this out. Pick this one. Make this calmer. Over fifteen days I sent 200 files: screenshots, notes, photos and references.

Piero crosses out a service in cyan on his phone
Five services became three.
Piero circles the Bernie Black emblem in cyan to pick it for Home
This emblem, on Home.
A cyan note on PS-16 GrvBox controls
A note on the PS-16 controls.
200

screenshots, notes and references sent from my phone and desk.

42 of them on Oct 13 alone

It started with one page

The first piece was a 404 page that moves like water. It went live on October 1, and it became the first story in this journal. Then came the About page, which took more rounds than anything else: 64 saved versions before it felt like me. Its first draft opened with a line about good design. Today it opens with my own photos and videos, and the words come later, in my voice.

An early About page draft on a phone, Oct 1
About, October 1.
About page hero on desktop
About, October 14.

A drum machine that became a playground

I play drums, so I asked for a drum pad on the About page. It grew into a full drum machine with its own page. Then a liquid background I wanted to share. Then a deck of slides people build themselves. They all live in PlayGrnd, a space that opened on October 4 for free interactive pieces anyone can use or embed on their own site.

The first drum machine banner, Oct 4
The first drum machine, October 4.
The first Liquid background test, Oct 4
“This is only a test.” The first liquid background.
PS-16 GrvBox drum machine on desktop
PS-16 GrvBox today: 16 pads, a step sequencer, mix effects and loops you can share. 51 saved versions.

Play with the liquid background right here. This one uses the charcoal palette from my About page.

One grid, one header, one voice

Halfway through, I opened Josef Müller-Brockmann’s Grid Systems and asked for the whole site to sit on one structure: 12 columns on desktop, 6 on tablet, 4 on phones. On the last day we lined up every page so the first stroke of my logo and every block of copy start on the same line.

Grid Systems by Josef Müller-Brockmann, the reference for the site grid
The reference on my desk.
Services hero: Identity, Packaging, Digital
Services, on the grid.

The site started on Elementor. By October 14 every page ran on its own code, with one header, one menu and one footer shared by all of them, and both Elementor plugins switched off. The type came down to two families, TT Firs Neue and Galano Grotesque. The motion got calmer: softer reactions, a lighter scramble on the titles, slower and more fluid.

A Home hero iteration on a phone, Oct 10
Home hero, October 10.
Home hero on a phone
Home hero, October 14.
Home intro paragraph on a phone, with the Scorpion Music Group film
The new Home intro.

The numbers

I asked for a count of everything we can prove from the records. Before the move off Elementor, WordPress saved 311 versions of the pages. After it, the work lived in code.

SectionSaved versions
About64
PS-16 GrvBox51
PlayGrnd42
Sound & Color Journal32
Home29
Project pages22
404 page21
Header, menu and footer16
PS-LQ Liquid13
Every other page21
  • 58 tracked tasks: 51 finished, 7 waiting for the next stage
  • 31 custom modules and 118 front-end files, about 20,000 lines of code
  • 3 PlayGrnd products live, a fourth in draft
  • 2 page builder plugins switched off, 1 grid for every page

What I keep from this

The code arrived fast. The decisions took the fifteen days: what to cut, what to keep, when a motion felt right and when it needed to breathe. That part is the work, and it is the part a client hires me for. The tools expand the possibilities; meaning and care guide the work.

Press kit

The press release, with images, is ready to download: pierosalardi.com x Claude, press release (PDF).

Try the tools on PlayGrnd. If you have an idea you want to take this far, let’s talk.

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