PROJECT

BIO IONIC
Teal Tides
Packaging

CLIENT: BBi NY

Teal Tides is a limited-edition collection from Bio Ionic, featuring three high-performance styling tools: a long barrel styler, a 1” flat iron, and an ultralight speed dryer. Each product was reimagined through a lush, tropical aesthetic designed to evoke serenity, style, and self-care — a true escape into beauty.

Objective: The goal was to create packaging that would stand out on the shelf while aligning with Bio Ionic’s premium positioning and the emotional territory of “escapism.” This meant moving beyond functional design into a story-driven system that reflects confidence, vibrancy, and wellness.

Creative Direction:
We built a visual world inspired by tranquil, turquoise waters and sunlit botanical forms. Deep teal tones, contrasted with matte blacks and soft light accents, created a striking sense of depth and calm. Layered tropical leaves gave the packaging an immersive, almost cinematic presence, balancing the sleek technology inside with the mood of a coastal retreat.

Design Elements:
> Custom background illustration featuring layered palm and monstera leaves for texture and depth.
> Spot gloss and metallic finishes to emphasize light reflection and product prestige.
> Clear hierarchy of product names and specs in multiple languages.
> Cohesive visual system across all SKUs with subtle variation in orientation and form.
> Confident, modern type paired with elegant composition and breathing space.

Result:
The Teal Tides collection is a celebration of form and function, inviting users to elevate their everyday rituals. It speaks directly to modern consumers who seek high-performance tools wrapped in meaningful design.

BioIonic-TealTidesCollection-Packaging-Renders_4

Illustrations—

Die-cuts & glossy UV represented in yellow—