Wet Brush

Pro Catalog 2025

Client
Wet Brush, through BBi NY
Location
New York, USA
Services
Editorial design, art direction, typography
Deliverables
80+ page pro catalog

The brief

Wet Brush's Pro Catalog was due for a complete modernization: a more sophisticated, on-trend catalog with clarity across dozens of SKUs and sub-collections.

Approach

A rebuilt structure with strong typographic hierarchy and clean modular layouts in TT Norms Pro. Large-scale type and full-bleed photography mark each category and set the rhythm.

Collections

From limited editions like Artful Ace and Tutti Fruitti to Disney licensing and the eco-conscious Go Green line, every category works within one cohesive identity.

Outcome

A catalog that matches the energy and innovation of the brand, used globally by BBi's professional and retail teams.

Cover and opening

  • Catalog cover
  • Opening spread
  • Index spread
  • Innovation spread

Core

  • Wet Brush 2025 catalog, New Core opener on magenta
  • New Core spread with detangler brushes
  • Pro Flex Paddle brush spread
  • Pro Flex Dry brush spread
  • Pro Paddle brush spread
  • Pro Smooth Styler brushes spread
  • Core opener

Limited editions

  • Prints limited edition
  • Limited edition prints, pastel pink and blue brushes
  • Limited edition prints, floral brushes on green
  • Limited edition prints, patterned brushes on blue and orange
  • Limited edition, teal brushes on green
  • Limited edition, translucent brushes on yellow
  • Limited edition, iridescent brushes on purple
  • Limited edition, striped translucent brushes on purple
  • Limited edition, patterned brush on teal
  • Limited edition, white brush on pink
  • Limited edition, floral brush on green
  • Limited edition prints on a red and orange wave

Kits, licensing and custom care

  • Kit spread
  • Licensing spread
  • Disney licensing
  • Custom care
  • Custom care spread

Go Green

  • Go Green opener
  • Go Green
  • Go Green innovation

Product pages

  • Core spread, detangler brushes in four colors
  • Core spread, vented brushes
  • Core spread, paddle brushes and combs
  • Core spread, detangler brushes in black, purple and pink
  • Core spread, purple and black brushes on pink
  • Back cover

Previous project: Bio Ionic Packaging

Next project: Jahmaizing Boutique Resort

Piero Salardi | Graphic and Web Experience Designer in Victoria, BC