PROJECT
CLIENT: BBi NY
Creative Direction:
We built a visual world inspired by tranquil, turquoise waters and sunlit botanical forms. Deep teal tones, contrasted with matte blacks and soft light accents, created a striking sense of depth and calm. Layered tropical leaves gave the packaging an immersive, almost cinematic presence, balancing the sleek technology inside with the mood of a coastal retreat.
Design Elements:
> Custom background illustration featuring layered palm and monstera leaves for texture and depth.
> Spot gloss and metallic finishes to emphasize light reflection and product prestige.
> Clear hierarchy of product names and specs in multiple languages.
> Cohesive visual system across all SKUs with subtle variation in orientation and form.
> Confident, modern type paired with elegant composition and breathing space.
Result:
The Teal Tides collection is a celebration of form and function, inviting users to elevate their everyday rituals. It speaks directly to modern consumers who seek high-performance tools wrapped in meaningful design.
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