Diego Amador
Alacran Records
- Client
- Alacran Records
- Location
- Seville, Spain. Tour across Latin America
- Services
- Visual identity, art direction, web design
- Deliverables
- Logo, album covers, posters, booth, banners, website, social, ads, email
The artist
Diego Amador is a multi-instrumentalist flamenco composer and vocalist from Seville who fuses flamenco with jazz, with the piano as his main instrument. Alacran Records introduced him to the U.S. and Latin America.
Visual identity
Rooted in tradition and culture. Gold, red, orange, blue and turquoise mix warm and cool tones that speak to who he is as an artist.
The monogram
A geometric DA monogram follows an Arabic pattern, with multiple outlines for vibrating strings, repetition and continuation.
Credits
Photos by Ruben Martin.
Identity
- DA monogram on pattern
- DA monogram on turquoise with a thin gold frame
- Diego Amador wordmark in gold on red, in four sizes
- DA monogram and wordmark in gold on red
- DA monogram and wordmark in brown on a yellow band
- Logotype gold: Logotype gold
- Logotype red: Logotype red
- DA pattern
Album
- Diego Amador portrait
- CD single
- Album and disc
- Packaging die lines
- Album artwork
- Booklet
- Booth design
Web and social
An interactive WebGL experience proposal: real-time 3D in the browser with Three.js, a music player with visualizations and an interactive background.
- Website hero
- Social banners
- Tablet and phone
- Responsive website
- Landing page
- Tour ads
Previous project: Kaya Fest
Next project: Logos and Symbols Collection
Piero Salardi | Graphic and Web Experience Designer in Victoria, BC