Kaya Fest

Alacran Group and the Bob Marley Foundation

Client
Alacran Group, Bob Marley Foundation, Alacran Foundation
Location
Los Angeles and San Bernardino, California
Services
Art direction, graphic design, creative writing, motion graphics, sound editing
Deliverables
Newspaper ads, animated social ads, video, merch, email, billboards, outdoor

The festival

Kaya Fest is a two-day music and culture festival presented by the Marley family and the Bob Marley Foundation. The Alacran and Bob Marley foundations work together to elevate Jamaica and empower young children.

One love

Positive messages from Bob Marley's songs carry the campaign. One Love joins the closing line Empowering young lives for life, and describes the partnership itself: one true family on Earth.

The look

Copper metal type against the Alacran Group's deep blue.

Media

LA Times, The Sun, San Bernardino Sun, San Diego Reader, billboards across Los Angeles, the airport and the main routes to San Bernardino.

Campaign

Bob Marley and Bob Marley Foundation logos, photos and music provided by their respective owners.

  • Foundations: Foundations
  • Let's get together and feel alright
  • Newspaper pages
  • Poster
  • Newspaper ads
  • Kaya Fest ad in navy and copper: Let's get together and feel alright
  • Kaya Fest ad on red: Satisfy my soul
  • Kaya Fest ad on navy: Is this love that I'm feeling
  • Kaya Fest ad on orange and brown: Sun is shining
  • Kaya Fest ad in green, yellow and red: Got to have Kaya now
  • Kaya Fest ad on purple: I wanna love you and treat you right

Animated ads

Creative writing: Chanoa Tarle. Motion graphics and animation: Rodrigo Franklin. Lead design, art and animation direction, sound editing and production: Piero Salardi.

  • Animated ad one
  • Animated ad two
  • Animated ad three
  • Animated ad four
  • Animated ad five

Social media

  • Social copy
  • Billboards and outdoor
  • Merchandise
  • Backdrop

One love

All work for the Alacran Foundation is voluntary.

  • One Love, Alacran Foundation with the Bob Marley Foundation
  • One Love layouts
  • One Love print
  • One Love billboards

Main stage

Brand awareness at the highest level.

  • Kaya Fest main stage
  • Stage animation frames
  • Main stage animation

Time to say goodbye

  • Thank you poster
  • Thank you print

Previous project: Chris Johnson Boxing

Next project: Diego Amador

Piero Salardi | Graphic and Web Experience Designer in Victoria, BC