Pisco Pozo Santo is an internationally awarded pisco, a clear grape brandy made from the finest grapes of Ica, the southern region of Peru known as the land of the sun.
The name Pozo Santo (Sacred Well) comes from an old Peruvian legend. A Franciscan monk was leading a group across the desert when they came upon a dune. Desperate for water, he fell to his knees and dug into the sand with his bare hands. Crystal clear water sprang from the dune. The monk and his followers were saved, and they became witnesses to a miracle.
Pozo Santo became a symbol of faith, and the region became known for its sacred, fertile water, perfect for growing grapes.
Branding, Logotype design, Bottle design, Labels, Cork Caps, Packaging, Art direction, Creative direction.
Creative WEB magazine South Korea, September issue.
TheDieLine.com &
Packlatino.com
Computer Arts Projects Magazine, 19th issue, Brazil.
Black Book – International Graphic Design, China.
The Pisco Pozo Santo symbol represents the sacred well. A drop of water surrounds it, rays of light enclose the drop, and a cross on top marks the well as sacred.
A soft swirl of color on each label represents the water flowing from the dune and identifies each variety.
The line has four bottles, each with its own elegant touch of color: Acholado, Quebranta, Italia and Torontel.
The label layout follows a Fibonacci sequence grid, which brings all the elements together in harmony and balance.
Most of the bottle has a frosted finish, and the label is screen-printed.
The symbol is branded on top of the cork to carry the feeling of tradition through the design.
