The French's Food Company

Corporate identity

Client
The French's Food Company
Location
New York, USA
Services
Logo design, corporate identity, animation, music composition, sound design
Deliverables
Logo, business cards, letterhead, envelopes, president stationery, brand guide, animated video

The company

Founded in 1904 as a family company to bring high-quality food to homes across America. The company later created The French's Food Company LLC, with North America as its main market and growing worldwide.

The logo

A new corporate logo, with the French's flag as a required part of the mark.

Animation and sound

A corporate animated presentation that explains the transformation, beliefs, mission and commitment of the new company.

Credits

Concept, art direction, music and audio: Piero Salardi. Motion graphics: Rodrigo Franklin.

Corporate identity

  • Corporate logo: Corporate logo
  • Logo, red
  • Logo, black
  • Logo, red outline
  • New corporate logo

Stationery

  • Stationery set
  • President's thank you cards
  • Folders, letterhead and cards
  • Stationery
  • Letterhead and envelope

Animation

  • French's corporate animation

Packaging

  • Back label
  • Dijon back label
  • Mustard bottle

Previous project: Uncle Funky's Daughter

Next project: Pisco Pozo Santo

Piero Salardi | Graphic and Web Experience Designer in Victoria, BC