CLIENT
THE FRENCH'S FOOD COMPANY

The French’s Food Company was founded in 1904 as a family company with one objective: to bring high-quality food products to homes across America. The company later created a separate entity, The French’s Food Company LLC. North America remains its main market, and the company is expanding globally. The French’s flag was a mandatory part of the logo.

Corporate Identity

President’s thank you cards and envelope.

The French's Food Company letterhead and envelope on a light pink background

New corporate logo.

The French's Food Company logo with the red French's flag, since 1904
DELIVERABLES

Logo, Business Cards, Letterhead, Envelopes, President Stationery, Brand Guide Manual, Animated Video.

Folders, letterhead and business cards.

The French's Food Company letterhead, envelopes and business cards on a light pink background

CONCEPT
ANIMATION &
SOUND

A non-commercial animated corporate presentation that explains the transformation, beliefs, mission and commitment of the new company to audiences worldwide.

CONCEPT, GRAPHIC ART, ART DIRECTION, MUSIC COMPOSITION AND AUDIO DESIGN:
PIERO SALARDI
MOTION GRAPHICS:
RODRIGO FRANKLIN

The French's Food Company horizontal logo with the red French's flag, since 1904
The French's Food Company logo with the red French's flag in a large stacked version
The French's Food Company logo in black and white
The French's Food Company logo in red and black
Back label of a French's yellow mustard squeeze bottle with a green cap
Back label of a French's Dijon mustard squeeze bottle with a brown cap
Back label of a French's classic yellow mustard squeeze bottle with nutrition facts

We use cookies

We use cookies to improve your experience on this website. You may choose which types of cookies to allow and change your preferences at any time. Disabling cookies may impact your experience on this website. You can learn more in our Privacy & Cookie Policy