CLIENT
UNCLE FUNKY'S DAUGHTER

BRAND IDENTITY
RE-DESIGN

The old brand had an image of a woman with an afro at its center. It needed a replacement that reflects the global curly hair market. The new labels follow the aesthetics of the original labels to give the brand a smooth transition in the market.

The new logo consists of eight interconnecting circles that form a geometric pattern in radial balance. The gaps between the circles form groups of eight from the center outward, with an eight-point star in the middle. The symbol represents the universe and signifies balance, unity and harmony with nature.