Uncle Funky's Daughter

Brand identity redesign

Client
Uncle Funky's Daughter
Services
Logotype redesign, rebranding, typography
Deliverables
Labels, packaging
Featured
The Dieline, Packaging of the World, HOW Design Live

The brand

Curly hair care made to help the curly community care for their hair naturally: eco-friendly cleansers, conditioners, moisturizers and curl definers with aloe, coconut and olive.

Redesign

A new symbol that reflects the global curly hair market. The new labels follow the aesthetics of the originals for a smooth transition.

The symbol

Eight interconnected circles in radial balance form groups of eight from the center out, with an eight-point star at the heart: the universe, balance, unity and harmony with nature.

Logo

  • Logotype: Logotype
  • Stacked: Stacked
  • Symbol construction
  • Badge: Badge
  • Icons: Icons

Packaging

  • Product trio on gold
  • Rich and Moist
  • Hand cream
  • Full product line
  • Thirsty Curls

Previous project: Logos and Symbols Collection

Next project: The French's Food Company

Brand identity design by Piero Salardi, brand identity designer in Victoria, BC.