Alacran Group

Brand identity and web experience

Client
Alacran Group
Location
Miami, Jamaica, London
Services
Brand identity, creative and art direction, web design, video production
Deliverables
Logos, taglines, guidelines, stationery, patterns, merch, billboards, 3D animation, website

The group

A global multimedia entertainment group that empowers people through music, culture, film, performances, ideas and live events that bring people together. Unapologetically you.

The mark

The logo uses the number 3 and an inverted 6 as its base, forming three perfect circles of symmetry and stability. A circle for our planet surrounds it, with a half-moon for the first light on the horizon.

Fibonacci grid

An imaginary grid based on the Fibonacci sequence sits behind every layout, in print and on screen, bringing every element together with rhythm and harmony.

Material

Copper foil over dark blue paper gives the brand a sophisticated look and texture. Complementary secondary colors complete the system.

Brand identity

Alacran Pictures reached the big screen worldwide with Terry Gilliam's The Man Who Killed Don Quixote.

  • Symbol: Symbol
  • Group logos: Group logos
  • Logotype
  • Logo on copper and blue
  • Logo construction
  • Alacran Pictures
  • Alacran Pictures logo on the big screen

Taglines

Empowering virtuosity. Empowering music, performance, art and culture, expression, dreams, ideas and movement. Empowering young lives for life.

  • Pattern
  • Envelope
  • Cover
  • Poster
  • Express yourself banner

Stationery system

Copper foil stamp on Neenah blue and white papers: business cards, letterhead, envelopes and thank you cards.

  • Stationery system
  • Banners
  • Group logos on blue
  • Print pieces
  • Posters

Video content

Urban, intimate and humane. Solo performances where music becomes a personal conversation, through a drum, a baritone, the voice or the body. Filmed at Babelsberg Studios, Berlin.

  • Solo performances
  • Empowering dreams
  • Empowering music
  • Empowering
  • Art
  • Video frames
  • Drums
  • Alacran video

Web design

An auditory, immersive web experience with sound in a 3D space. The Starscape lets visitors create melodies by connecting stars and share them through a unique link. Produced with Jam3, Toronto. Site of the Day on CSS Design Awards, FWA and Awwwards.

  • Website home
  • Starscape WebGL
  • Starscape
  • WordPress CMS
  • Awards
  • Website

Previous project: Jahmaizing Boutique Resort

Next project: Bernie Black Athletics

Brand identity design by Piero Salardi, brand identity designer in Victoria, BC.