Alacran Group is a global multimedia entertainment group that empowers people through music, culture, film, performances, ideas and live events that bring people together. Alacran’s founder and visionary believes in a united world where we share our cultures and beliefs and embrace everyone for their true magic. Unapologetically You!
Logo, group logos, taglines, key message, brand identity guidelines, stationery system, pattern design, merchandising, banners, flags, social media content, posters, social media strategy & posts, billboards, animated billboards, 3D animations, creative direction, art direction, content creation, video production, post-production, sound editing.
Empowerment sits at the heart of Alacran Group, a big word with the power to transform people’s mindsets in an even bigger way. This brand identity design project centers on positive messages that uplift the human spirit while uniting us as one.
The logo consists of the number 3 and an inverted number 6 as its base. Together, they form three perfect circles, marked by symmetry and stability, to form an iconic and modern logo for Alacran (“Scorpion” in Spanish). Everything is surrounded by a circle – representing our planet; a half-moon on the left represents the first light on the horizon as viewed from outer space. In print, copper foil over dark blue paper gives the brand a sophisticated appearance and texture.
Colors create moods- diverse tones and shades speak to the brand’s dynamic nature; complementary secondary colors complete the look.
An imaginary grid sits behind the layout of every communication, in print and on screen. The grid follows the Fibonacci sequence, where every number is the sum of the two numbers that precede it (for example: 1, 1, 2, 3, 5, 8). The sequence, named after an Italian mathematician, appears throughout nature, from flower petals and galaxy spirals to Romanesco broccoli and the bones of the human hand.
Following this grid allows multiple elements in a design to come together in perfect balance, with appealing rhythm and harmony. The Fibonacci sequence is typically used together with the golden ratio, a closely related mathematical principle.
GROUP’S TAGLINE
EMPOWERING VIRTUOSITY
GROUP’S SUPPORTING TAGLINE
EMPOWERING LIVE MUSIC
EMPOWERING MUSIC
EMPOWERING PERFORMANCE
EMPOWERING ART / CULTURE
EMPOWERING EXPRESSION
EMPOWERING DREAMS
EMPOWERING IDEAS / CREATIVE IDEAS
EMPOWERING MOVEMENT
EMPOWERING CREATIVE IMAGINATION
EMPOWERING IDEAS THAT BRING
PEOPLE TOGETHER
FOUNDATION’S TAGLINE
EMPOWERING YOUNG LIVES FOR LIFE
Alacran Pictures logo reached the big screen, worldwide.
Terry Gilliam “The Men Who Killed Don Quixote”
Alacran Pictures – Executive Production
Business cards
3.5″ x 1.975″
PAPER: Neenah Plike Blue 122C – 330g/m2
COLORS: Matte copper foil stamp #379
Letterhead
Letter size for the US – A4 for UK
PAPER: Neenah Classic Crest smooth avalanche white
COLORS: Matte copper foil stamp #379
Envelopes
DL International 8.66″ x 4.33″
PAPER: Neenah Classic Crest smooth avalanche white 28 W (105 gsm)
COLORS: Matte copper foil stamp #379
Thank you Cards
4.74″ x 4.5″ & 5.875″ X 3.75″
DUPLEX COVER: Neenah Classic Crest smooth avalanche white & Patriot Blue – 120DC
COLORS: Matte copper foil stamp #379
CONCEPT IDEA
Showcase artistic expression and emotions through an instrument, voice or body.
A series of intimate performances where music transforms into a personal conversation. Each solo — whether through a drum, a baritone, the human voice, or the body itself — captures the raw essence of storytelling in its purest form.
The viewer experiences a close encounter, as if sitting across from the musician in a private exchange. Every vibration and emotion flows directly to you, creating a unique moment in time — unrepeatable, powerful, and deeply human.
At its core, this series reflects Alacran’s ethos: Empowering music, culture, and creativity. By giving artists the space to express freely, Alacran empowers us all to connect, feel, and create.
The website moves away from typical industry websites and creates an immersive experience that uses sound in a 3D space, in real time, in your browser. Horizontal navigation throughout the site invites visitors to explore and find out more about the company.
The web experience was produced in collaboration with Toronto-based agency Jam3.
Inspired by the night sky and a tone matrix, the Starscape is a visual instrument that lets you create melodies by connecting stars in a 3D space. Each constellation is saved for other visitors to experience and can be shared through a unique URL. The Starscape brings Alacran’s message to life by allowing every user to express themselves on the website and share it worldwide.
SOUND DESIGN – NO GENRE
ABILITY TO EXCHANGE SOUNDS
– AMBIENT SOUND
– 15 MELODIE SAMPLE LOOPS
– 12 RHYTHMS AND DRUM HITS
– 14 TONES
SITE OF THE DAY
CSS DESIGN AWARDS
FWA
AWWWARDS
