Alacran Group
Brand identity and web experience
- Client
- Alacran Group
- Location
- Miami, Jamaica, London
- Services
- Brand identity, creative and art direction, web design, video production
- Deliverables
- Logos, taglines, guidelines, stationery, patterns, merch, billboards, 3D animation, website
The group
A global multimedia entertainment group that empowers people through music, culture, film, performances, ideas and live events that bring people together. Unapologetically you.
The mark
The logo uses the number 3 and an inverted 6 as its base, forming three perfect circles of symmetry and stability. A circle for our planet surrounds it, with a half-moon for the first light on the horizon.
Fibonacci grid
An imaginary grid based on the Fibonacci sequence sits behind every layout, in print and on screen, bringing every element together with rhythm and harmony.
Material
Copper foil over dark blue paper gives the brand a sophisticated look and texture. Complementary secondary colors complete the system.
Brand identity
Alacran Pictures reached the big screen worldwide with Terry Gilliam's The Man Who Killed Don Quixote.
- Symbol: Symbol
- Group logos: Group logos
- Logotype
- Logo on copper and blue
- Logo construction
- Alacran Pictures
- Alacran Pictures logo on the big screen
Taglines
Empowering virtuosity. Empowering music, performance, art and culture, expression, dreams, ideas and movement. Empowering young lives for life.
- Pattern
- Envelope
- Cover
- Poster
- Express yourself banner
Stationery system
Copper foil stamp on Neenah blue and white papers: business cards, letterhead, envelopes and thank you cards.
- Stationery system
- Banners
- Group logos on blue
- Print pieces
- Posters
Video content
Urban, intimate and humane. Solo performances where music becomes a personal conversation, through a drum, a baritone, the voice or the body. Filmed at Babelsberg Studios, Berlin.
- Solo performances
- Camera operator on the Alacran Group film shoot
- Crew at the control desk during the film shoot
- Musicians on a dark stage with drums and percussion
- Drummer under a spotlight
- Film crew setting up a scene in a warehouse
- Camera operator filming a performer under a spotlight
- Empowering dreams
- Empowering music
- Empowering
- Art
- Video frames
- Drums
- Alacran video
Web design
An auditory, immersive web experience with sound in a 3D space. The Starscape lets visitors create melodies by connecting stars and share them through a unique link. Produced with Jam3, Toronto. Site of the Day on CSS Design Awards, FWA and Awwwards.
- Website home
- Starscape WebGL
- Starscape
- Alacran Group website, Alacran is shaping culture page
- Alacran Records page on the Alacran Group website
- Alacran Group website, We are driven to nurture talent page
- Alacran Group contact page with palm trees at sunset
- WordPress CMS
- Awards
- Website
Previous project: Jahmaizing Boutique Resort
Next project: Bernie Black Athletics
Piero Salardi | Graphic and Web Experience Designer in Victoria, BC