Bernie Black Athletics
Logo design and visual identity
- Client
- Bernie Black Athletics
- Location
- Canada
- Services
- Logo design, visual identity
- Deliverables
- Logo, emblem, tagline, typography, colors
The brand
A visual identity of strength, resilience and high performance, for athletes who take both the physical and mental sides of training seriously.
The gorilla
The central gorilla conveys strength, power and resilience. Its angular, geometric drawing gives the brand a modern, edgy feel.
Tagline
Embrace the animal, embrace the man. Primal instinct and human discipline together, physical strength with mental balance.
The emblem
A circle around the gorilla, the tagline and the name, for unity, wholeness and continuous improvement.
The mark
- Emblem on coral
- Emblem on grey
- Logo lockups on charcoal
- Lockups
- Emblem with name
- Emblem colorways
Embrace the animal
- Athletes with the emblem
- Hang tags
- Mat and cup
- Lockups on charcoal
Typography and colors
A clean, bold typeface with a gradient from warm pink-orange to cool blue, from effort to cool down.
- Typography: Zen Dots and TT Norms Pro
- Brand colors
- Brand image
Previous project: Alacran Group
Next project: Chris Johnson Boxing
Brand identity design by Piero Salardi, brand identity designer in Victoria, BC.