Jahmaizing

Boutique Resort

Client
Jahmaizing Boutique Resort
Location
Jamaica
Services
Brand identity, logo design, illustration, patterns, packaging
Deliverables
Stationery, wallpapers, linen, tote bags, beach towels

Who

Jahmaizing is an eco-friendly luxury resort in Jamaica built from bamboo. The resort is also an eco-movement that empowers the Jamaican community to build with local natural resources and sustainable bamboo, benefiting the natural environment and the local economy.

Logo

The standing lion connotes power, strength and protection. Six circles form the outer shape of the head, the cheeks and the upper mouth, and create a five-pointed sea star in the middle that represents our own tropical beach. Two inner pentagrams, one smaller than the other, form the face of the lion. An Ethiopian-style crown stands for ancient royal symbolism of high importance.

Vision

Luxury resort and spa. Michelin chefs restaurants & bars. Exclusive pools and relaxation cabins. State of the art recreation room. Gym, Yoga, Pilates. Massages, Aroma & Breathing therapy. Organic creams and shampoos. Natural and organic fabrics, jute, linen and silk. Natural printed wallpapers.

Illustrations

The illustrations merge creativity with nature. Simple lines, fat-melting figures, earth tones, organic shapes, natural stone textures and calming scenes represent love and care for our visitors, the land, our surroundings and the cosmos, as part of a holistic brand experience.

Logo design

6 circles and 2 pentagrams build the lion.

  • Construction: Lion head built from six circles and two pentagrams
  • Symbol: Crowned standing lion symbol
  • Lockup: Jahmaizing lion with script wordmark
  • Horizontal: Horizontal Jahmaizing logo
  • Gold foil: Jahmaizing logo in gold foil

Brand colors

Gold matte foil for print. Embroidery in gold silk threads for fabrics.

  • The lion symbol on every brand color

Stationery

Letterhead, envelopes, cards and tags.

  • Jahmaizing stationery set on dark green

Bags and linen

Towels, linen, drapes, carpet pattern, furniture prints, bathrobes, slippers.

  • Tote bag, coffee cup and tags
  • Green tote bag with lion print
  • Wrapped gifts and tags on orange
  • Folded beach towels with illustration print
  • Eco bags on an orange background

Packaging

Shampoo, conditioner, hand soap, body and hand cream, body wash.

  • Resort skin care bottles with Jahmaizing labels

Illustrations

For packaging, shopping bags, fabrics, print and screens. Color, friendly organic shapes and textures that reflect nature.

  • Wallpaper and textile pattern with lion outline
  • Gift card on illustrated background
  • Illustration study one
  • Illustration study two
  • Illustration study three
  • Card on illustrated background
  • Dark folder with illustration
  • Green folder with illustration
  • Jahmaizing illustration, full width

Patterns

Gift wrap, drapes, back drapes, linen, inner parts for folders and packaging, wall paper.

  • Lion damask pattern in gold on orange
  • Crowned lion pattern in gold on sage
  • Lion pattern in gold on navy
  • Lion and line pattern in red on white
  • Lion and gold dot pattern on mint

Previous project: Wet Brush Catalog 2025

Next project: Alacran Group

Piero Salardi | Graphic and Web Experience Designer in Victoria, BC