Target Audience: The primary audience for Chris Johnson Boxing is aspiring and professional boxers who are aiming to compete at the Olympic level. This brand also appeals to boxing enthusiasts, coaches, and fans who support elite athleticism and are drawn to the distinctive combination of Jamaican pride and a high-performance mindset. Athletes looking for serious, intensive training programs will resonate with the brand's bold and action-oriented identity, especially its strong connection to the Olympics.

Objective: The objective was to create a logo that symbolizes movement and action and is a recognizable and iconic mark for Olympic-bound boxers. The logo needed to be versatile across various mediums—merchandise, promotional materials, and digital platforms—while remaining simple, bold, and instantly recognizable.

Result: The result is a modern, impactful monogram logo that effectively merges the initials "CJB" into a dynamic shape, signifying movement and energy. The visual identity is clean and adaptable, featuring circular and linear formats that maintain the same bold aesthetic. The black-and-yellow colour palette and the Jamaican flag reinforce the brand's athletic focus while celebrating its cultural roots. The firm "go" shape embodies the motivation behind the brand, positioning Chris Johnson Boxing as a force in both the world of professional boxing and the journey to the Olympics.