Chris Johnson Boxing
Monogram logo design
- Client
- Chris Johnson Boxing
- Services
- Logo design, visual identity
- Deliverables
- Monogram, lockups, merchandise, promotional materials
The brand
Rooted in Chris Johnson's Jamaican heritage, the brand trains and empowers athletes for the Olympics.
The monogram
CJB combine into a go shape: go train, go seize opportunities, go win. The Jamaican flag connects the mark to its roots.
Audience
Aspiring and professional boxers aiming for the Olympics, plus coaches and fans drawn to Jamaican pride and a high-performance mindset.
Result
A bold, adaptable monogram in black and yellow, in circular and linear formats, built for merchandise, print and screens.
The monogram
- Monogram: Monogram
- Logo system
- Pattern and merch
- Lockups
Go
- Monogram on the Jamaican flag
- CJ monogram in yellow on a black circle
- Banner: Intensive boxing training for the Olympics
- Two Chris Johnson Boxing posters with the CJ monogram
- Training graphic, CJ monogram over a portrait on yellow
- Training graphic, CJ monogram over a portrait on white
- Bags
Previous project: Bernie Black Athletics
Next project: Kaya Fest
Piero Salardi | Graphic and Web Experience Designer in Victoria, BC